New Zealand market advantage is at the "top-end" of value, in the production of sustainable, superior quality, highly valued protein. Enhancing our image as the "garden of the pacific", will lead to greater opportunities for economic growth and a prosperous red meat industry, while at least maintaining, if not improving, our natural resources. This paper discusses what sustainable food production means and identifies some of the expectations of our international markets. The paper also briefly describes how Alliance Group Limited is responding to improving sustainable food production. Strategies outlined include improving farm practices, processing capabilities and improving quantity and quality of product.

M, Brown, and D Butler

Proceedings of the New Zealand Society of Animal Production, Volume 71, Invercargill, 149-152, 2011
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