Abstract

The deer industry has changed markedly in the last 10 years in terms of productive capacity, market size, the nature of industry participants and their representative structures. It has survived and generally thrived despite significant business and global upheavals over this period. However, a number of fundamental issues remain unresolved and represent the industry`s greatest challenges. As the pace of change in technology, consumer needs and global markets picks up, the ability of the deer industry to continue to adapt to change and to respond decisively to local and global issues that arise will be increasingly important for its continued growth and success. Even within a two year horizon there are a number of critical decisions that will need to be taken that will determine the industry’s performance longer term.

MJ, Loza

Proceedings of the New Zealand Society of Animal Production, Volume 63, Queenstown, 212-217, 2003