Most important in the process of releasing many science stories is the media release. A clear and simple statement of facts in the form of a media release will reduce the errors in the final story. It provides the opportunity for input from scientists, colleagues, collaborators, managers and the all-important investors (who may not want the story or their involvement released). The media release could also be directly circulated to Members of Parliament or Ministers of the Crown, advisory committees and other scientists and non-scientists within the organisation including members of the board of directors. The help of a journalist to translate it into layman’s language will also increase the chances of publication …

DR, Scobie

Proceedings of the New Zealand Society of Animal Production, Volume 61, Christchurch, 90-91, 2001
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