The genesis of this contract session was a perceived need for an update on the progress being made in the well-documented objective of those involved in the processing and marketing of animal products to move at least a proportion of what was historically a commodity into more valuable market niches. The potential of entry into the apparently lucrative markets of functional foods, pharma- and nutraceuticals, human medicine, and health and wellness has spawned new areas of research and development…

AM, Nicol

Proceedings of the New Zealand Society of Animal Production, Volume 65, Christchurch, 335, 2005
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