@conference {41202,
	title = {Dairy farmer perceptions of the industry{\textquoteright}s {\textquoteright}clean and green{\textquoteright} image},
	booktitle = {Proceedings of the New Zealand Society of Animal Production},
	volume = {60},
	year = {2000},
	month = {Jan},
	pages = {222-225},
	publisher = {New Zealand Society of Animal Production},
	organization = {New Zealand Society of Animal Production},
	address = {Hamilton},
	abstract = {The purpose of this research was to quantify how dairy farmers believed their practices contributed to (or harmed) NewZealand{\textquoteright}s {\textquotedblleft}clean and green{\textquotedblright} image. Dairy farmers (n=350) from eight regions of New Zealand were surveyed by mail.The majority of respondents (n=218) were mainly male (88\%), older than 40 years (65\%) and owner-operators (45\%) orsharemilkers (31\%). Some 81\% thought New Zealand dairy farming deserved its {\textquotedblleft}clean and green{\textquotedblright} image, 90\% said thisimproved the marketing of New Zealand dairy products internationally, and 72\% believed consumer perceptions of farmingpractices did affect their purchase decisions. The farming practices most strongly associated with a negative impact on the{\textquotedblleft}clean and green{\textquotedblright} image of dairying were: cows in muddy paddocks (81\% farmers), induction (71\%), bobby calves by theroadside (62\%) and tail docking (59\%). Enhancers of the image were pasture grazing by cows (87\%) and being outdoorsyear round (62\%). The majority of farmers believed larger herds (80\%), bloat drenching (79\%), dehorning (65\%), intensivefertiliser use (65\%), effluent disposal (58\%) and use of antibiotics (53\%) to have no effect on the {\textquotedblleft}clean and green{\textquotedblright} image.Concerns were expressed that a small group of farmers with poor management practice could seriously affect the industry{\textquoteright}s image.},
	issn = {1176-5283},
	author = {Billones R and Parker WJ and Kuiper D}
}
