@conference {41254,
	title = {Is Public Relations just Spin Doctoring or is it Reputational Risk Management?},
	booktitle = {Proceedings of the New Zealand Society of Animal Production},
	volume = {61},
	year = {2001},
	month = {Jan},
	pages = {82-83},
	publisher = {New Zealand Society of Animal Production},
	organization = {New Zealand Society of Animal Production},
	address = {Christchurch},
	abstract = {Public Relations has been described as {\textquoteleft}making the crap credible{\textquoteright}.  Many would argue that promoting biotechnology and genetic engineering research in today{\textquoteright}s political environment definitely falls into this category.  Indeed there may be a very thin line between promoting or defending such research.  While such work may be labelled as {\textquoteleft}public relations{\textquoteright} by the traditionals, or {\textquoteleft}spin doctoring{\textquoteright} by the more cynical, a more valid and correct label for it would be {\textquoteleft}reputational risk management{\textquoteright}.},
	issn = {1176-5283},
	author = {Fernandez F}
}
