@conference {41550,
	title = {What is driving the call for traceability ; where does the consumer sit?},
	booktitle = {Proceedings of the New Zealand Society of Animal Production},
	volume = {65},
	year = {2005},
	month = {Jan},
	pages = {113-116},
	publisher = {New Zealand Society of Animal Production},
	organization = {New Zealand Society of Animal Production},
	address = {Christchurch},
	abstract = {Traceability has increased in importance for market access over the last couple of decades.  This has been driven by  the BSE and other food scares.  This paper reviews the history of traceability, including changing consumer preferences,  and the change in legislation which has also been an important factor behind this demand.  The paper then reviews various  studies that have assessed consumer preferences and their willingness to pay for traceability and/or Country of Origin  Labelling (COOL).  In general, consumers are willing to pay extra for traceability.  The reasons behind this appear to be  primarily driven by demands for food safety, especially in relation to certain food scares such as to avoid BSE beef.  New  Zealand is in an excellent position regarding its ability to comply with these requirements.  },
	issn = {1176-5283},
	author = {Saunders CM}
}
