@conference {40641,
	title = {Making use of technology diffusion},
	booktitle = {Proceedings of the New Zealand Society of Animal Production},
	volume = {54},
	year = {1994},
	month = {Jan},
	pages = {389-392},
	publisher = {New Zealand Society of Animal Production},
	organization = {New Zealand Society of Animal Production},
	abstract = {Diffusion is the process by which the adoption of new technologies  
spreads over time throughout the members of a social system.  Many science  
institutions target their extension efforts at adoption leaders in a population,  
and rely upon a trickle down of the technology to spread it to the general  
population. 
 
Diffusion is described as resulting from the effects of farmer characteristics,  
technology characteristics, farming systems, and communication networks  
available for diffusion. 
 
The process of diffusion is enhanced by extension activities, and much can be  
done by scientists to improve the value of their technology to intended  
recipients.  In order to do this, farmers should be involved during the  
development of technologies to identify the characteristics most important to  
them and their farming systems.  New technologies should be evaluated for  
their effects upon the whole farm system and upon farmer perception. 
 
Sufficient information is needed by potential adopters for them to successfully  
implement new technology.  The information they value most is provided by  
other farmers with scientific support for the essential principles they should  
apply. },
	issn = {1176-5283},
	author = {Parminter TG and Parminter IA}
}
